Influence was heavily drawn from Brooklyn to create a label design and identity concept for a new Brooklyn-based coffee company. The identity and label is for a line of iced coffee which would be initially sold in local stores. Looking to landmarks and history with a connection to coffee, the name Brooklyn Brick 7 comes from the historic Empire Stores Warehouse located along the waterfront in Dumbo, Brooklyn. It was once part of a bustling industrial community of roasted coffee operations of the 1860’s, including that of the Starbucks equivalent, brothers John and Charlie Arbuckle.
The illustrated logo mimics the characteristic arched windows of the historic warehouse with metal stars lining the buildings. The actual, heavy metal shutters are closed now but in the logo, they are shown open, occupied, and hard at work like they once were.
The hermetic bottles were popular during the same period of the historic warehouse's coffee operations. The cap labels correspond with the flavor within it's bottle.
Each flavor has a unique color and corresponding illustration. The die-cut shape of the label follows the shape of the window logo.