From the collaboration of GRACE Communications Foundation, a nonprofit, and Center for a Livable Future, the Meatless Monday movement began in 2003 with the goal to improve the health of both people and the environment by globally reducing meat consumption. Materials on information, recipes, news, promotional and implementation are provided for free to get the movement started in new communities. With the latest update, I helped redesign the look and layout of Meatless Monday Toolkits in a series of interactive PDF resources.
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Covers & Icons:
Distinct icons and covers were created for a range of foodservice cafeterias including corporations, hospitals, and schools. |
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Color Palette & Illustrations:
I created all new vector illustrations with lines and shapes derived from elements of the food shown and a bright color palette from the Meatless Monday logo. Throughout each layout, the illustrations interact with text and food photos. |
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Layout:
With pages heavy with enlightening information, a 3-column grid offered layout flexibility from page to page. Fresh and delicious meatless food imagery and graphics were incorporated to complement the overall campaign message. The interactive PDFs easily provide readers with more resources in addition to the guide, such as posters, contacts, and studies. The letter-size dimensions lend itself well to printouts if desired. See the full range of Meatless Monday Foodservice Toolkits here! |
